Micro goals are the key to success

how to set business goals

How often do you have this great idea in your business be it marketing, a new service or even a new project, but the thought of it really is over-whelming. Where to start, how to get the best ideas, solutions and even the right people in place to ensure success can be daunting.

I see this a lot, especially with new and micro-businesses when they start looking at their website and/or social media only to end up with a cheap alternative, a restricted online solution or even poor advice from people.

Taking time out and breaking your project into smaller chunks helps you to gain a clearer insight into your end goal and allows you to tackle issues head-on. It also allows adapting your timeframes and even your budget to make sure you get the result you need.

One of the best stories I have ever heard that really emphasises this the Legend of Cliff Young, who at 61 won one of the world’s toughest marathons beating people half his age (read how he did it here)

Here are my 5 top tips in helping you to manage and reach your goals!

Recognise your main goal – Goals can seem obvious at first, but until you write them down, and really look at them, it’s difficult to understand the scope of what you want to achieve. For example, you would not just suddenly put on some running shoes and run a Marathon but will take time steps to prepare and train for it. For most completing a Marathon would be their mindset, some finishing within a certain time and others possibly winning it or even completing more than one.

Establish every step that will get you there – By writing down and understanding how you get from one step to the next allows you to start to micro-manage your end goal. Like the Marathon concept, businesses have to manage and identify each step required before the finish line. Starting with an idea, project timescales, milestones, Strengths, weaknesses and opportunities all play an important step.

Turn those steps into micro-goals – Once you have recognised each step, it’s time to create micro-goals. For example, the first micro goal is to get off the couch and go for a 5-minute jog. The next goal is to turn that into a 10-minute jog. and so on until you are ready to run a Marathon. 

Set a timeline for each micro goal – Even if some goals are very easily achieved, holding yourself to a timeline is important for avoiding procrastination and overwhelm. Make sure you are not limiting yourself and also award yourself with a treat when you do reach that milestone.

Factor in breathing space – A common mistake to make when setting micro-goals is to try and pack as many steps into every moment. For example, pushing yourself too hard when training for the marathon could mean you end up being injured. Mistakes will happen and you could end up moving backwards instead of forwards or (worse still) give up entirely.

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