One questions I'm asked a lot, regardless if it is to do with blogging or podcasting is 'what should I write/talk about?' The thing is EVERY business has something that they can share and more often it's the same thing they repeat over and over again. Yet content does not...
5 Ways you can Encourage Local Reviews
Reviews on websites work, how do I know? Well two reasons. Firstly, I personally read reviews on sites before purchasing anything these days. Reviews on Amazon for example have influenced how I purchased and from whom. Secondly, because I have Google reviews on my website and these have directly attributed...
The only 4 things you need for email marketing
Email marketing sounds so very complicated and technical right? It really isn’t, and here’s why. Ask if you do email marketing and more often you can here the deep sigh about a mile away. So many people see it as hurdle and another thing to do, when in fact email...
Build your brand by sharing knowledge
I was once asked at a South African Forum what is the most profitable online business that people should be looking at today? I had just completed a 45-minute keynote presentation about online marketing, and my response was short and shocked many of the 100 plus business owners in the...
Questions to ask your SEO expert
Hiring an SEO expert can be really confusing. For many business owners, it is overly technical, and most of the time, they just want to know if you can help them. With so many SEO companies out there promising the elusive number one spot on Google, how do you know...
Use your branding to tell a story to your customers
Many people think branding is purely down to a logo and colours, but it is much more than that. Behind every brand, there is a story that came about and (more often than not) by accidental. Of course, all good brands are known through well-targeted marketing and an example of...
Connect with your customers through storytelling
People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing? Ivan Misner, Founder of BNI once said: "Facts tell, stories sell". The concept that people can relate easier to stories quicker, especially if the story is about an issue...
Websites for Professional Traders – STOP Read this FIRST!
There are a number of companies out there currently offering low-cost websites for traders and they promise to deliver a lot for not a lot on investment, but are these deals really that good and could you end up paying more than advertised? With that in mind, I have looked...
How to get business from Facebook Groups
You may have noticed a LOT of Facebook groups around these days, from buying and selling groups through to an influx of "networking" and business advertising groups. The thing is these groups can work if you know what to do and how to interact with them, but take a...
Are you Guest Blogging?
Guest blogging is where you write an article for another website and allow them to publish this with your content. Although this will help with their content and SEO, it can also help with your traffic and rankings too. It's easy to shy away from the idea and you may...