Do you know the colour of your website could be affecting how customers view your company? A study by HubSpot and Kissmetrics showed that 64% of people said they found a business more trustworthy if it had an online presence in their favourite colour. The same study also revealed that...
Micro goals are the key to success
How often do you have this great idea in your business be it marketing, a new service or even a new project, but the thought of it really is over-whelming. Where to start, how to get the best ideas, solutions and even the right people in place to ensure success...
How to easily create content for your business
One questions I'm asked a lot, regardless if it is to do with blogging or podcasting is 'what should I write/talk about?' The thing is EVERY business has something that they can share and more often it's the same thing they repeat over and over again. Yet content does not...
Avoid these mobile design mistakes on your website
Look around on you today, regardless if you are shopping, in a cafe for a quick coffee or on Public transport, the chances are most people around you will have or be on their mobile phone/device. It is quick and convenient to use and allows users to get information on...
5 Ways you can Encourage Local Reviews
Reviews on websites work, how do I know? Well two reasons. Firstly, I personally read reviews on sites before purchasing anything these days. Reviews on Amazon for example have influenced how I purchased and from whom. Secondly, because I have Google reviews on my website and these have directly attributed...
The only 4 things you need for email marketing
Email marketing sounds so very complicated and technical right? It really isn’t, and here’s why. Ask if you do email marketing and more often you can here the deep sigh about a mile away. So many people see it as hurdle and another thing to do, when in fact email...
Build your brand by sharing knowledge
I was once asked at a South African Forum what is the most profitable online business that people should be looking at today? I had just completed a 45-minute keynote presentation about online marketing, and my response was short and shocked many of the 100 plus business owners in the...
5 ways to plan for uncertain times in your business
We never know what is going to happen tomorrow. Be it a global pandemic, a boat that gets stuck in the Suez canal, changes happen quickly and more often without warning. The same is true with your online business and business in general. Let me ask you a question! If...
5 questions clients ask me about website care plans
Your website is your business tool and like all tools, they need to be managed and kept in working order so that they give you a finished product or solution. And like any tool, your website is no different. It still needs to be backed up, updated, software updates, plugins,...
The 5 point checklist for project success
The 5 point checklist for project success Communication and understanding is key to any project success. With the onset of Zoom becoming more accepted these days, it would suggest that much of the communication issue has been resolved. However, there are other business tools which you can easily bring about...