Guest blogging is where you write an article for another website and allow them to publish this with your content. Although this will help with their content and SEO, it can also help with your traffic and rankings too.
It’s easy to shy away from the idea and you may even be thinking that you do not have enough time to even write for another blog, let alone for your own site, but the benefits outweigh the time and effort it will take.
Here are two reasons why you need to be guest blogging right now.[bctt tweet=”Two reasons why you should start doing guest blogging for your business right now!” username=”bizmachinesa”]
Drives Traffic and Builds Links
External linking back to your website not only increases traffic but can also help with your SEO and rankings. The more external links (one-way) that you build the better the rankings and guest blogging is one great way to do this. More often you can link to related products and services on your website rather than just your home page.
Top Tip: Make sure that you guest blog with likeminded blogs or those that related or have over-lapping topics to your own business and brand.
Builds brand visibility
Visibility is the keyword for online marketing and the more you do and the more visible you the more you build credibility with those looking for your services.
It is estimated that someone has to see your brand a minimum of seven times before they start to recognise or associate with it and guest blogging helps you to build this visibility. If you are able to get with an influencer blogger then your brand will certainly skyrocket.
When approaching for a guest spot, be open and honest with them and rather than ask what would they like on their site, present a couple of prepared articles that sit well within their domain.